2026 Marketing Priorities Survey
The role of the law firm marketing and business development team has changed, and the pace of that change is accelerating.
Open Now | Estimated Completion Time: 30-35 min | Open from April 21 - June 22
Participate Today
The 2025 Harbor Marketing Technology Survey showed that the ground is shifting beneath law firm Marketing and Business Development leaders.
The question is no longer whether your firm needs to evolve its approach to marketing technology and data strategy. The question is: how does your current approach compare to your peers – and where are the gaps that represent your greatest competitive risk and your greatest opportunity?
That is exactly what the 2026 Harbor Marketing Priorities Survey is designed to help you answer.
What You Get by Participating
Every firm that completes the survey receives benchmarking tools and data designed to directly support your planning and decision-making:
- Personalized benchmarking dashboard: See how your firm’s priorities, data, strategy, integration maturity, and AI readiness compare to peer firms matched by size and structure
- Early access to the full 2026 report: published findings before they are released publicly, giving your team first-mover advantage on the leadership
- Sector-specific intelligence: Findings cut by firm size and role, so you are comparing yourself to firms facing similar challenges and opportunities
Why 2026 is Different
Last year, we mapped the landscape. The findings were clear and striking:
1 in 5 law firms
had full integration across their MarTech stack, despite 97% having over 4 systems
75%
of Marketing and Business Development professionals spend more than four hours per week searching for data that should already be accessible
67.9%
cited integration issues as their single biggest frustration
100%
of participating COOs in Harbor Sounding Boards are prioritizing investments in the Marketing and BD function for 2026
This year, the Survey is not about cataloging what systems firms have. It is about understanding the decisions, priorities, and strategic choices that will determine which firms build a genuine competitive advantage from their marketing technology, and which ones will fall further behind.
Competitive Differentiation Starts with Prioritizing
The firms that will lead in the next three to five years are the ones building the infrastructure now to deliver proactive, data-informed strategic advice – not just responding to requests but anticipating opportunities.
Understanding where you stand – relative to your peers, and relative to where the market is heading – is the first step to prioritizing the right investments and making the case internally for the resources required to close the gap.
The 2026 Harbor Marketing Priorities Survey gives you that benchmark. It takes 30-35 minutes, and all individual responses are strictly confidential, only aggregated findings are shared.